tag:blogger.com,1999:blog-33640239071765676892024-02-19T03:50:49.534+01:00Gauloises 100 ans de design de marque !GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.comBlogger88125tag:blogger.com,1999:blog-3364023907176567689.post-56269393480536503152011-03-16T15:22:00.001+01:002011-03-16T15:22:50.078+01:00Changement d’adresse<p>Le blog Gauloises 100 ans déménage.</p> <p>Retrouvez-nous désormais sur <a href="http://gauloises-100-ans-de-design-de-marque.over-blog.com">http://gauloises-100-ans-de-design-de-marque.over-blog.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-21897130314132682122011-03-16T15:04:00.001+01:002011-03-16T15:04:02.061+01:00Gauloises, brigade de la mode<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDtlbkQ-z47WMjGBRpAjHis44BJ3WWpNJA1MWFyZfGGRMAm2D2567oyX6f-EHQUbe5BH-K6r2tYQAVl3wJJ_SyjBkukZ1XxdHcDSohWETIf0GBS4urIDJb3toEMlux9QIMRwAlagModco/s1600-h/arty%20gauloises%20digital%202012%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2012" border="0" alt="arty gauloises digital 2012" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYX7jDc09AQe-HmN_GXWbmNFP74w83pI5vYVAG6xGr6br3vQ9b2df_eeQKDPzoABs5xnZOpVXrJZ0kHoYSWff76fvEiYQk2puqgbQ9ho9CThD_IO34NoH7o9CH7Lmw1FDdqQx0pkxEde4/?imgmax=800" width="304" height="304" /></a></p> <p>Les Gauloises s’imposent comme un escadron de protection de la mode : le casque Gauloises comme emblème fashion est arrivé ! Plus question de faire un faux-pas sans style, les Gauloises veillent à l’élégance à la française, patrie de la mode et des cigarettes les plus populaires.</p> <p>Piqué sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-25917479935194908402011-03-09T16:45:00.001+01:002011-03-09T16:45:37.804+01:00Le ChippenGauloises porte le casque<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFCpJLMchEMtFowZLAtxhl0Eyn6ZRdoHZhIfS-Fl0vFI-cItP5-lNAYTss_K5lDE40KhowRYDVmEmSMKtHB4gp_5tOQLFEWPqKVU6jycVFvMi4hfIC9FS0FAoiKNeCWEcb8XreiYnH_Kc/s1600-h/arty%20gauloises%20digital%202011%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2011" border="0" alt="arty gauloises digital 2011" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlCSzy-8lS8wSwa5KRZ8IeGEzqr7dTF4eOMt-FjdSPotOGOnglcqjcMYPZjC0tNAUAN6Rpo0cIq7cuzfQDZ7w4C8KWPqva8yae0GdQvWo0vXdgf555YXD9267nd4MYeqHFCOOIkOSDnas/?imgmax=800" width="304" height="304" /></a></p> <p>Une fois de plus, Kamakart a choisi de faire dans le décalage avec cette œuvre qui plaira aux femmes. Pour une fois, ce n’est pas une pin up qui se découvre, mais un apollon. Légèrement, vêtu, il ne porte que le casque à ailettes, comme un masque. Avec Gauloises, les femmes en profitent aussi !</p> <p>Piqué sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-79109798212668041232011-03-02T17:16:00.001+01:002011-03-02T17:16:06.832+01:00Les œuvres réalisées pour le concours MyARTYshow, sur le thème des Gauloises<p>Petit hommage à la plate-forme <b>MyARTYshow</b> qui a lancé un <b>concours d’art digital</b> sur le thème de marques françaises fêtant leurs 100 ou deux fois <b>100 ans</b> en 2010 (ou un peu avant) et parmi lesquelles figurent les Gauloises.</p> <p>Voici donc un petit florilège des œuvres réalisées à cette occasion (textes piqués sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a>) :</p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwpihCl_0Y_-QfOz98Vhyphenhyphenhl7eocAVEDhOoNol8o3Uc0_U-cGF2gLBriDhUzmy9GM0pfCXVc6vG7y56pEnYR7h9WgtH3clvi4dk5Mb_kQo77_nwqrf9TFuzQ-6yQH155J8M5yRYKPcDlJs/s1600-h/Andy%20McManis%20-%20Gauloises%5B4%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Andy McManis - Gauloises" border="0" alt="Andy McManis - Gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV-VSEzpVUyjSLZEw4t3MQGGwgSi-nS28iwo-aB5pn3ef-dOv1kSnsOLeYUs9lkbRv91Y3TexxO244Woy7L1ds60R6_744GNoZw3zFMrqLFh2c3TJTUogmreWGxa7Mr0oF1Bak55BanIA/?imgmax=800" width="254" height="254" /></a>Andy McManis</b> : I am impressed with this image of the winged helmet, a beautiful graphic that is so iconic of the <b>Gauloises</b> brand. I made the image triplicate to give the impression of movement principally through time, a hundred years, but also to give the impression of lightness and flight. In the background the white represents the billowing smoke, lifting, and there is a vague impression of a bird in the juxtaposition with the helmet wings.</p> <p><b>Aude Rayssac, Amandine Renard, Jessica Costa de Oliveira</b> : une petite video assez originale où le paquet de <b>Gauloises</b> se défend pour rester dans le sac d’une demoiselle.</p> <div style="padding-bottom: 0px; margin: 0px auto; padding-left: 0px; width: 448px; padding-right: 0px; display: block; float: none; padding-top: 0px" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:45733ced-93a5-483b-8a3b-cb9667c89172" class="wlWriterEditableSmartContent"><div id="5af4bf89-72b6-4430-a66d-2028c6ad3ff1" style="margin: 0px; padding: 0px; display: inline;"><div><a href="http://www.youtube.com/watch?v=qkUQA--n3YI" target="_new"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNe-wBpA0LKGfOE6kkhs18YbNrQDkwiYO-e5rAuas6aQ-a679-vYAYcTFRPCB-kigamZ6fo1TKJGzqD-KK_MMmtQf5xsQ0WNwjnjmgosznR6hR70-Dp2-nxVFhDV9EQiUPTtvUZ7meOWk/?imgmax=800" style="border-style: none" galleryimg="no" onload="var downlevelDiv = document.getElementById('5af4bf89-72b6-4430-a66d-2028c6ad3ff1'); downlevelDiv.innerHTML = "<div><object width=\"448\" height=\"252\"><param name=\"movie\" value=\"http://www.youtube.com/v/qkUQA--n3YI?hl=en&hd=1\"><\/param><embed src=\"http://www.youtube.com/v/qkUQA--n3YI?hl=en&hd=1\" type=\"application/x-shockwave-flash\" width=\"448\" height=\"252\"><\/embed><\/object><\/div>";" alt=""></a></div></div></div> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiow8UYEKdZTPg2Ts0ezPuytjq328d34sDhuJVhh_D1a53zviDckxKHSCyP8SJzLogTQFQ-96D823B0exKdi4NpT4b1GRShhjkUKAk5iLOAWZPrMvacIavkonI37gQMC1LWR3cnmPUvUts/s1600-h/Chlo%C3%A9%20Rossi%20-%20Gauloises%5B4%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Chloé Rossi - Gauloises" border="0" alt="Chloé Rossi - Gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkS1E9b3ONX9bwv4P2yL4DxqrEDyD8ldKWvat7ndYwBUTvNHNsXQ3b3lqXYvJu94ofmvlwSL8KpXvLQG-5pNQrnnzAoQGc9EeZBnQH15Qoxht22omkozb6JV0AJ91cJjQhU5IBCMyu1l4/?imgmax=800" width="254" height="254" /></a>Chloé Rossi</b> : Sur cette image la technique utilisée c'est la photo-manipulation. <br />J'ai choisi pour <b>Gauloises</b> de mettre en scène l'image de marque : le casque gaulois ailé. <br />Pour cela, je l'ai associé à une chimère (cantor): qui donne une image de force, puissance, et surtout donne l'image de légende. 100 ans après <b>Gauloises</b> est toujours présente, d'où cette idée de légende. <br />Ici les mots d'ordre tels que : légende, force, caractère et stabilité, sont de mise. <br />Sur ce visuel on retrouve énormément de bleu, couleur des paquets de <b>Gauloises</b> et du blanc comme le logo.</p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1SrjaViqmFhljfmNDphoZiJ5ZYvZ7MyhLX_LJpwil3s1Fil41m-a449Qy2IZ6KUgvbqqkNA6IZIaTxslDr1InjBR7rZzRftfgxfYnxvLNaZJQXzH8ipOldmay7RCvQWQe9neSLncSq5o/s1600-h/Franck%20Stanchina%20-%20Gauloises%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Franck Stanchina - Gauloises" border="0" alt="Franck Stanchina - Gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuJ_TbB_ByUhnSi3s_0cvhFAd9V9fpWdti5Kz61I0ZOLGb9ouLHSPypjImPUtfbI-Ue450TqHfwotoccEEBgMnh0n5aC_V-RiWikMf-ZFQ879xQZKTJDgBK3vj__gC5O7t01YF9Uh9uXg/?imgmax=800" width="254" height="254" /></a>Franck Stanchina</b> : Tout d'abord, je ne peux pas me définir réellement avec un style, ou bien si comme étant un papier buvard ou le Bob l'éponge de l'art et du graphisme. <br />Je m'explique. <br />Pour celle de <b>Gauloises</b>, j'ai utilisé le fameux casque gaulois comme "forme photoshop" pour donner cet effet vaporeux et fumeux. <br />J'ai gardé le même effet de mouvement, toujours pour signifier la jeunesse d'esprit. <br />Et puis le code couleur, qui pour moi reste le bleu car les "<b>goldo</b>" de ma jeunesse était de ce bleu particulier.</p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHfZAzFwh9PYDgVfE8lOFr4zFznOFPxMNidw9NsX2A03TMtrFInLxz9r0PBhTqb5xUiiJ4qmBbPrr1jtTh9nIMrwbw1N0LwUVsjPLe5BgmC8MmEaS6cLpFSCEJh01BIVHaJ_XmXvfkFlA/s1600-h/Galit%20Sapir%20-%20Gauloises%20%5B5%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Galit Sapir - Gauloises " border="0" alt="Galit Sapir - Gauloises " align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj97fkY9N50KBjTbyWwfMvYVu-44M8l7q5JZJsRVbgvIHLDmVpaDuvZYN8NWMbliP_Uw0fZ-SLsXYIxuJdaIp1VJSaTw8QaIHQANh0loOt3CDAORzZgckD6WvRjfLEZjN8OljD92COr1g8/?imgmax=800" width="254" height="254" /></a>Galit Sapir</b> : In this piece of work I used the colors red black and blue which were inspired from the cigarette brand. The logo was given a smoky effect without the use of actual cigarettes in a way that it still represents the brand.</p> <p><b></b></p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB0QwTpFdHtNXurRc8p6St6KXPHvaKFOfCRfYX9Up7TEy5X0tOGsDb9CJjVxVKZMWlkAAqjYEWJgdMRa3XZv11TDF7jrCIZtZEA1Bfq_I_17npv6kFTKoFSFyGMOlVvWTzf4WpzLAis_o/s1600-h/STYLE%20BD%20cathy%20binet%2001%20gauloises%5B4%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="STYLE BD cathy binet 01 gauloises" border="0" alt="STYLE BD cathy binet 01 gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg90ea-pf5YivTyEUibFIaFkwBIfDK2q779xJcLBG0Q37EfpOTm6bj3gjzfi6hYP2vRca1i9JZAJ1Cdzhzu6Z2rd-7tjcAJSFXVFuu0i2uScbdRuYwdz7t6C7xdPAidHRcIEuIbTkNF9jU/?imgmax=800" width="254" height="254" /></a>Katy Binet</b> : Pour cette image, j’ai voulu associer deux emblèmes français : d’une part, la 2CV légendaire, celle qu’on retrouvait dans les films, qui parcourait les routes et les chemins cabossés ; d’autre part, les <b>Gauloises</b>, accessoire des intellectuels de goût, le paquet le plus connu de France, ode à un décalage savoureux. </p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV_dBPtkUWAGyKzO7YiPFzfrT2f1cTitUX_yNN7c93xWMpr5Lf96qUXxGY2pY9cn4zRTqR4gTaxPDby2Ij6isphPrTjPBTq59Cm-y3m6grXu1aVDSEsT_KzykTXI1AkeJapM0aXvA7UNE/s1600-h/Lucile%20Lissandre%20-%20Gauloises%5B5%5D.jpg"><img style="display: inline; float: left" title="Lucile Lissandre - Gauloises" alt="Lucile Lissandre - Gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHNuMewxp3FV1OKMz4n94DeJkaDpAGo4dDiIP1znNMVVyZ4Xe766jrMx3E8a890HpQjEmf7ptNSvxVQGqkgnUH2K5GtmB0dXhUTVUZOQ0RLDw85o-PqQFpnzft67gQg0TqlrO6w5Yo3iA/?imgmax=800" width="250" height="250" /></a>Lucile Lissandre</b> : A l'occasion des <b>100 ans</b> de <b>GAULOISES</b>, j'ai voulu donner à la marque une image légère, poétique et raffinée. On peut ainsi voir le casque <b>Gauloises</b> emporter à travers les images un petit homme. Cette illustration rappelle celle du petit prince et donne à la marque l'idée d'évasion et de liberté que peut suggérer la cigarette. Les <b>100 ans</b> de la marque sont évoqués tel un conte, une histoire. Visuellement le casque et les "<b>100 ans</b>" apparaissent en relief or. Cela met en valeur la marque ainsi que l'évènement fêté. Les teintes reprennent les classiques de <b>GAULOISES</b> : Bleu pour les <b>Brunes filtres</b>, Rouge pour les <b>Blondes légères</b> et Jaune pour les <b>Blondes ultra légères</b>.</p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcckx0C36a9d2xx0RAhp9KxTinsRVb1PTH8LtkhZw11bkjBNcXFLs07XbCLpCXjAMZXKz_x2ku5fa2GOupdaLhQhFBRvIcImPY4MniwI1u6Ey0OPtWqSyJ3QPekxwiD4hIhE2pjmeK6js/s1600-h/STYLE%20design%20philip%20bouchard%2001%20gauloises%5B4%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="STYLE design philip bouchard 01 gauloises" border="0" alt="STYLE design philip bouchard 01 gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiVsuzcpcmpt7vpUR4XwElp5nnZIRizo7SlA8P7xhtJ0BCNvVZgha5o3xHjJxmiOaFj_jU3GqWLv0-4C3f8uHFm6KIF7iGCELOBhzN42rv9eo0LjeHZ0GQiVV5wkNLni0KnkeTIasNFYU/?imgmax=800" width="254" height="254" /></a>Philip Bouchard</b> : Cette image m’est venue naturellement, quintessence d’un esprit volatile mêlé à un <b>design</b> qui traverse les années. Les <b>Gauloises</b> se sont toujours démarquées par leur créativité innovante, leur graphisme <b>avant-gardiste</b>, leur image <b>dans l’air du temps</b>. C’est pourquoi j’ai voulu retranscrire cette légèreté – avec de la transparence – et cette force – avec des volutes qui ressemblent à des flammes.</p> <p><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8lMSaRyIymAHJ3Sd7wULR8ZOoQarViZpH46yxzEBnohxcvBaB5iUzTB5W41hlE-Z0j0Gpthx9xNOJf05N8hrwOyHizswA4yDY0sPP60ppWaAS1sVDQ01jHZ8SIoaNdxxHMpbWKsgRPDw/s1600-h/Victoire%20-%20Gauloises%5B7%5D.jpg"><img style="display: inline; float: left" title="Victoire - Gauloises" alt="Victoire - Gauloises" align="left" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5iB1UgfIb8BEQlA2wWNLoSrmvsP1biL4fyhHntjsngEaNuBeVHXmIOLiS99WiX29uVfszwqUoO-b-_C5owbXXslWEwwkZ6NWl3HTi9b23t4SHhLJwd5XhJ7t4sXE35D8c2C1L_OtfhBY/?imgmax=800" width="250" height="250" /></a>Victoire</b> : Ce visuel est un clin d'œil à l'affiche de <b>Gauloises</b> mettant en scène Vercingétorix, une version futuriste inspirée de la veine <b>Manga</b>. <br />Les élément forts de la communication de <b>Gauloise</b><b>s</b> que j'ai souhaité illustrer : <br />. Les couleurs originales du premier paquet de <b>Gauloises</b> <br />. L'esprit guerrier, brut et sobre véhiculé par la marque (<b>Gauloises troupes et caporal</b> ) <br />. Le design du premier paquet qui sert de motif à la robe <br />. Une référence à la gamme filtre avec la couleur des bottes <br />. Et bien sûr le mythique casque ailé dont j'ai imaginé une nouvelle version <br /><i>La <b>Gauloise est brune</b> comme aux premiers jours de la marque</i></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-72909542817836480212011-02-23T16:23:00.001+01:002011-02-23T16:23:34.955+01:00Les Gauloises s’exposent au musée<p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2xWh85vMMheILrOIJu7ynmTwVSgb__BD4V40-Zrsf0e_aIbKp2PRTN00dc3n38yyt1r3PdBdLQCsVfPiGJ2J6i1ZUZdEGzNlLyNCOV8PoH0fFolBykl-Bj-2OuBlFkEtfUtPakxIvH08/s1600-h/Mus%C3%A9e%20Wervick.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="Musée Wervick" border="0" alt="Musée Wervick" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJxISlRm88f5R8svVRNccCMeDdpvIF25g3C14qdSR0Yep88HM92WL7jKh5FaeBiSaH_ChtZyM3ssKIlS-dPUvXlE-Rjpqyoz-gcJaesSlPJb4zRiLzvzPoIHKC54Q8O-sGmAfmaRrjkls/?imgmax=800" width="244" height="235" /></a>Les Gauloises, on ne cessera de le répéter, c’est l’alliance entre certaine tradition française et un design toujours repensé, remanié, remis au goût du jour. Jusqu’au 26 juin 2011, le musée du tabac de Wervick a choisi de consacrer une exposition au fameuses Gauloises. Au programme : des paquets, mais aussi des affiches, de la PLV, des livres, des revues… Le visiteur pourra retracer l’histoire des Gauloises au travers d’objets qui parlent plus qu’un long discours. De leur création en 1910 aux derniers paquets du centenaire, il y a de quoi faire !</p> <p>Musée national du tabac, 63 rue des Vaches à Wervik (Belgique)</p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-67063860758793390672011-02-16T16:26:00.001+01:002011-02-16T16:26:42.230+01:00Les Gauloises pop<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHT-cXtV5ese3WSleEwf9kmDjjtP0kALW1PtESaoV2xOptiL4cDxa1Fd_WHdZNW6wFimrwSZOI-qmUpL4gnfX8AfETAutzK5eWnqIb4y_goRwsH1IOlFpNiNP7yfC88vk0_FkTd0-JmL8/s1600-h/arty%20gauloises%20digital%202010%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2010" border="0" alt="arty gauloises digital 2010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT4MWZo9bNag0hlzzVMBWJPZcp9s_1PfDjTdPJ1bARazhwqH8iVcbf8LAcQtq7rYpCXrbzgzgS24x1TbHQa81uR2gMFaDxRBQKGsFPo2O5ZiWvfnCBtutNOzxFpINFZDQKBmN2NwfOulg/?imgmax=800" width="304" height="304" /></a></p> <p>Kamakart revient vers le pop art avec cette œuvre à la Andy Warhol où le casque à ailettes Gauloises se fait cloner le portrait en technicolor. Cette œuvre confirme le style de Kamakart qui se joue de la culture populaire pour y intégrer le symbole Gauloises. </p> <p>Piqué sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-10691835694188549322011-02-09T16:46:00.001+01:002011-02-09T16:46:44.916+01:00Sexy liberté et pendant ce temps en France il neige sur Paris et les Bunnies<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDF9tL8k7E_mwsp78uzjlCRkJmOQBswHsr-TgBy-TiyXbGksrf0HMwUyPIqxvrf0ua7gByOEu_fI6pYilDev-RVCmNyTP8CKLAtaeixJf5dbDyswlYxXR-EmzEsBhkExuHQt0sTp6eQ9k/s1600-h/arty%20gauloises%20digital%202009%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2009" border="0" alt="arty gauloises digital 2009" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRCK0wkGRRdihGnOA0N4fbzmV-3wR9O9vnKXAKdjbs_EELOV1xuiA8NGympUkx8nweA79QR2TGPbYNVQu9cYJPI7AL7uLIdlRTpzs8r16PBq2WgDj7rogEwg87bqM4LfXg_ZMZGTdFXmQ/?imgmax=800" width="304" height="304" /></a></p> <p>L’incorrigible Kamakart nous revient avec une œuvre un brin culottée. Sa vision des Gauloises entre dans l’univers coquin des belles plantes et passe du côté sexy. Une fois de plus, sa provocation décalée se fait sentir en associant le casque à ailettes des Gauloises à une image de la culture populaire. Les Gauloises deviennent d’un coup provocantes, attirantes, glamour !</p> <p>Piqué sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-37951311919191264832011-02-02T18:03:00.001+01:002011-02-02T18:03:58.207+01:00Kamakart LOVEs Gauloises<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi92WA6URPphjpu14GlEXblQq_yGHfsAdW_2aIpUUACeck6MubfvXo73sZNaQgKYZUzqcNr2x_CQ7zbp6-4xrHyJerMVC9jr0Lb-ig9IR12GLmD8YD_S2ebB83O1QT1M2FS1IQkI2x8zqM/s1600-h/arty%20gauloises%20digital%202008%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2008" border="0" alt="arty gauloises digital 2008" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiE7tBt6hzIrpztaUJb8ESYf-FWIKWvD3o01K04mymNufPbqZkHD8cYa9GYIjHYTJbZkf8KJlCz_URWFOw_gb6i8TpZjtb5qY8g0br5ORMZgPazBCmEzXvrm4YW6bu7APIDqaF2_vntEY/?imgmax=800" width="304" height="304" /></a></p> <p>Le symbole pop LOVE a séduit l’artiste Kamakart qui une fois de plus intègre le célèbre casque à ailettes de la marque Gauloises dans une œuvre populaire. L’emblème des Gauloises entre donc dans le pop par la grande porte et s’inscrit dans la continuité d’une série populaire dédiée au design de la marque. </p> <p>Piqué sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-23066106065964170312011-01-26T17:06:00.001+01:002011-01-26T17:06:18.018+01:00Le casque Gauloises s’empare du monde animal<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Ft0KxqllbdDvNV23fljGQU7n1GtxAFkzBnESXHtWI7IO-zdCHqNpCGzo7SRyoO2mBHlaLgQDUVceFP5ov3_pHZAJlgecW1cnB4BulNqXFegsji26rqrMrjP_kO6qYtfLm3bWq7gsqBI/s1600-h/arty%20gauloises%20digital%202007%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2007" border="0" alt="arty gauloises digital 2007" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZwTyLUBDDi_qeiL2c4WFbkir1hTZ0aHvS18w8xHQlwWPfdS6E_PS29nuE7sZeCN2gxPoBIBjZrC_qCqoWxJqqeRNnGWTyIpnMpjNE683OJsXx1dp-QObjuji0AreF4eSFXL8YLpJrTSI/?imgmax=800" width="304" height="304" /></a></p> <p>Fidèle à sa patte, Kamakart revient cette fois-ci avec une création associant les Gauloises au monde animal. L’artiste poursuit son mélange des genres en apposant un casque Gauloises sur un gorille et joue sur le contraste entre la forêt africaine et le symbole très français de la marque.</p> <p>Piqué sur <a href="http://myartyshow.wordpress.com">http://myartyshow.wordpress.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-7497340796243741562011-01-19T15:07:00.001+01:002011-01-19T15:07:22.730+01:00La Gauloise de la liberté<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwf7EYgXxvEMbDnImEH2WxzYAhhf3vl_WMxVamj2oYy2ItZx_Mli6Q-M0yHz29I2Dj1deadVP7kaiuqOOXwH4CTva-VMpjue3fubm1-lA41nqps0ENmXvx6NI7bAhg_3Ql1_a6LGo3M2I/s1600-h/arty%20gauloises%20digital%202006%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2006" border="0" alt="arty gauloises digital 2006" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhl3KAxzxOIjhj5t54a8uHwhGN08dU39kEqbXoBRbCFPu39o434Lwr_EkpTcXx0Ys4TyjJRvWqaNgYbL9LLyhNqy1ygicq7jaB325l90va_XFdlgrmI5rkppRKLOT7rykpXeCXU9tlPN8/?imgmax=800" width="304" height="304" /></a></p> <p>Kamakart fait dans l’international pour reprendre l’un des symboles des Etats-Unis. La statue de la liberté se couvre du casque Gauloises. Une façon comme une autre de rappeler que la statue de la liberté de New York est un cadeau de la France et de montrer le rayonnement de nos marques à l’étranger.</p> <p>Piqué sur <a href="http://www.myartyshow.com">www.myartyshow.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-77301250730730780152011-01-12T15:24:00.001+01:002011-01-12T15:24:05.767+01:00La Tour Gauloises éclipse Eiffel<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirhvwVscOlpUs2gY-BhmUDvWNFomv3B4u4Kuz37YRDbldRodhACma073SfabnzlFGyApMIONVr4PzMGCm-z2pQracGOgBkcR5lqt9cnQbq35dmPrVQmD0kst91OAhh7DhhMtDKVIb_soY/s1600-h/arty%20gauloises%20digital%202005%5B3%5D.jpg"><img style="background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto; padding-top: 0px" title="arty gauloises digital 2005" border="0" alt="arty gauloises digital 2005" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTuSx8E4AehV76xttClpmZlaQE5tBsuf4M-DTUaddoVYQiRhs3MYK1s6eB_cOPyJgYYIHvQ_D2n-uFyNpyGENJtsH5H6jcy5mfM7_BQ_Mvhlj87QJyp1wu3-MrLW_pVXetIivlnT4HyxQ/?imgmax=800" width="304" height="304" /></a></p> <p>Symbole de la France s’il en est, la Tour Eiffel est le nouvel objet de jeu de l’artiste Kamakart qui se fait un plaisir de détourner les œuvres et symboles pour leur associer le casque des Gauloises. Une réalisation de plus pour entrer dans l’univers populaire de la marque française qui fête ses 100 ans cette année.</p> <p>Piqué sur <a href="http://www.myartyshow.com">www.myartyshow.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-78680716552163946382011-01-05T15:29:00.001+01:002011-01-05T15:29:49.848+01:00Une pensée pour les Gauloises<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8OVOfMdhiA8ao_WULAyrBnw2hg1Bnb-tKRhu3QxdyiXqTgheKq2iD6suNWw13ZzLxKW_MmeB1LjOfDsZ8_kd-laNCEFRyM5fptXWSECqq1AVQ3uCJ57OgaEOPOrpxOyWJQjhCrFJMn5I/s1600-h/arty%20gauloises%20digital%202004%5B3%5D.jpg"><img style="background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto; padding-top: 0px" title="arty gauloises digital 2004" border="0" alt="arty gauloises digital 2004" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvhUbZjaVrMSTFj4Hs0a1-Yc7iWHq9hyphenhyphen8PNYuP3nLbZhVBABAkv_IWJzPChBXxhDCZg-nMxC3ZIllF6vjFWkvWOigNcbymWfEZJ1yYnCb2HFIGpwssaxIHqihZXNQh1eKfiSpgl4UQBEU/?imgmax=800" width="304" height="304" /></a></p> <p>Cette fois-ci, c’est au tour de Rodin d’entrer dans l’univers fantaisiste de Kamakart. Une nouvelle œuvre célébrant les Gauloises qui s’approprient pour l’occasion de fameux penseur du maître-sculpteur.</p> <p>Piqué sur <a href="http://www.myartyshow.com">www.myartyshow.com</a></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-73990460187858107322010-12-29T17:38:00.001+01:002010-12-29T17:38:11.927+01:00L’héritage Warholien décliné à la sauce Gauloises<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGMq20NBTKrQtjPT-fb0CzhC9hb_vJUUi0tJb2361ea5nktGYy7nHKUzrs_Hbwpn2iPVoThBlbgak9Ui_BTJaWHLVSgezgmJ_EoKL9Fn6eyofrk6ZxdDVe7zjqkVRjxVZyVLd7fl6j44A/s1600-h/arty%20gauloises%20digital%202003%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2003" border="0" alt="arty gauloises digital 2003" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcOQlS5850v0pjL_vrzGiQxMi1tjEHRg2BCetQjEhpH-DHwvE7IdZcRwlkJpq__N5r0J06-4ETTffYEDoYYBmRStG6HYFCwNu8d5BWgqvsfO5DtUcyLFDk5ZYFuQ2fqEjBqaq3T13cZkI/?imgmax=800" width="304" height="304" /></a></p> <p>Kamakart a encore frappé, cette fois avec un détournement digne d’Andy Warhol. Les mythiques boîtes de conserve Campbell’s soup immortalisées par le génie de la Factory sont devenues le terrain de jeu de l’effronté Kamakart qui les coiffe d’un casque Gauloises.</p> <p><i>Piqué chez </i><a href="http://www.myartyshow.com"><i>www.myartyshow.com</i></a><i> »</i></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-60921056916816574502010-12-22T15:25:00.001+01:002010-12-22T15:25:17.902+01:00Quand la gourgandine se pare, c’est l’humour décalé français qui repart<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzVN5b9LSxsz4syTFXVCyDEdu8Qc2defrwMElD7Qs_25UlUh1MUw17jZ7eaIlRenV1i4FkXTVisJN_w0pYmdtaw2uzVjTxOe98UKpgyNIzomghovkgOGichGBRxwahr5RXlfh6kqBrr5E/s1600-h/arty%20gauloises%20digital%202002%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2002" border="0" alt="arty gauloises digital 2002" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9yY2xzEmuYmVpdHMyKGMDq2wQL1yecqWollMhtCg6BDQzJHQKRl795n_EqoyIhO5QFnTdsxemP9bPswkFcKzBBSsqWI3X5EKdCzWO1P7DCcPTUxJSSoJ-5aZFUIHaKFtd1ryeDKvW11g/?imgmax=800" width="304" height="304" /></a></p> <p>Kamakart poursuit son travail sur l’image des Gauloises. Voici un nouvel hommage à la marque au casque. En choisissant d’intégrer le logo des Gauloises à une œuvre de Toulouse-Lautrec, Kamakart joue sur deux tableaux : la modernité et la culture populaire. </p> <p><i>« Retrouvez toute l’actualité de l’art digital sur </i><a href="http://www.myartyshow.com"><i>www.myartyshow.com</i></a><i> »</i></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-67375409316575441562010-12-15T18:15:00.001+01:002010-12-15T18:15:44.124+01:00Kamakart, fan des Gauloises<p>La semaine dernière, nous vous avons présenté une oeuvre de Kamakart, un jeune artiste de la génération digitale. Il est temps de vous en dire un peu plus sur lui. Fils spirituel d’Andy Warhol, digne héritier de la Factory, il a une tablette graphique greffée au bout du bras et le détournement est son arme de création massive. Dandy graphique, gentleman numérique, l’écran est son terrain de jeux, les pixels ses cibles de premier choix. </p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPAI-ptZ6vcQ4VbTUZBZtnVug_Z9koz5POPdk6x2LVtCsVS-gIdjcMs8o1xUvhBF75QHs3nFzVRF3tLXXeCHXlg9wTUZJIE3GtMJDgRuurYA9NFHRtQrd9RpxQSPcbVpha6ulvFGeK95Y/s1600-h/arty%20gauloises%20digital%201111%5B5%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 1111" border="0" alt="arty gauloises digital 1111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJBvnDXN4BUyxdYljEvQnp4oc8pe45JREMp6lEClriKr4GV4xY9ej5ioPsBa0vgzx8TaPgyhnbfEt8V-Km9OTFMGvYqFvAQZ-cA5HHUBvfZMXhHT8J1Hh2Ycj2iTW_i8PrIGM0Ue7Dcxk/?imgmax=800" width="304" height="304" /></a></p> <p>Joueur avant tout, il a imaginé une série de pubs sur le thème des Gauloises. Ses effets visuels attrapent l’œil, capturent l’attention alors que son jeu laisse entrevoir un esprit ludique et facétieux. On y retrouve des personnages caricaturés, emblèmes de générations passées, véritables clins d’œil à une époque révolue mais qui fait toujours rêver.</p> <p>Les affiches décalées de Kamakart sont une invitation à entrer dans son univers sinueux, emprunt de références à la France, pays qu’il a définitivement adopté et dont il s’approprie les codes. Fidèle à l’univers de la célèbre marque Gauloises qui a été une source de création infinie, il transforme, manipule, redistribue l’espace, les formes et les couleurs pour un résultat parfois insolite, souvent bluffant, toujours unique. </p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-84322662652499699312010-12-08T17:57:00.001+01:002010-12-08T17:57:59.186+01:00Une déesse bleue pour fêter l’anniversaire des Gauloises<p>Cette œuvre fait partie de la collection hommage de l’artiste Kamakart réalisée pour célébrer les  100 ans de la marque Gauloises.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhziuKJRoZXVOKo6Ar72Hvs3FDNB6oJP0x-BbrGWTAe6qF7_TMFNR5OBlE71uYiHvsTrBCbkRgM10dqpBLgluno71xOHOUFC56Tz9y5cjhAxjqEnNGRBIjQGU4oZlkwUgKC6RvBhhmabk/s1600-h/arty%20gauloises%20digital%202001%5B3%5D.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="arty gauloises digital 2001" border="0" alt="arty gauloises digital 2001" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY-EvpQz9hQVXglsYTsAm1s2eXLm1dsN0JgCcTcibq08kWjHIyPFdsy9otys5he1wApkoe01pHaAI_Ny_HpYGcKXpebvLUIxqTbA53c_AEF4hCmhXNfBvCiY2pOUPFQfuAynWRakFJZEw/?imgmax=800" width="244" height="244" /></a></p> <p>L’artiste digital Kamakart revient en force à l’occasion du 100<sup>ème</sup> anniversaire des Gauloises avec de nouvelles œuvres inédites qui mêlent décalage et humour à un style pop qui tranche avec la morosité ambiante. Découvrez ces hommages numériques durant les prochaines semaines sur le blog.</p> <p><i>« Retrouvez toute l’actualité de l’art digital sur </i><a href="http://www.myartyshow.com"><i>www.myartyshow.com</i></a><i> »</i></p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-24090011975162048742010-11-10T15:17:00.002+01:002010-11-10T15:20:03.940+01:00Nom de code Move<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> 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name="Colorful List Accent 6"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 6"> <w:lsdexception locked="false" priority="19" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Emphasis"> <w:lsdexception locked="false" priority="21" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Emphasis"> <w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]-->En 1998, Alain Boudier doit relever un nouveau défi pour la marque Gauloises : créer pour Gauloises blondes des paquets thématiques sur des sujets « jeunes ». Le nom de code de ces paquets est « Move ». Ces paquets artistiques sont déclinés en trois séries de six visuels correspondant aux univers culturel et sportif chers à la jeune génération. Si la base avec le casque métallisé est conservée, tous les autres éléments sont libres : mélange de couleurs, typographie, orientation du texte…<p class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh58BwJHoyGS40f72K8f9Rmtaq2-nSOS70_mNuFv8n3t-SUvdORAkSdYljPHJ8wlNPHyUAQ37cBm3tvb72K7cKdzy1HyCRauQVPflKFpVqIfQvwVghyphenhyphendXCDMTYoN3ueDACkEtQ0b6MZ3uc/s1600/Macadam+Street+-+2+-+2002.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 213px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh58BwJHoyGS40f72K8f9Rmtaq2-nSOS70_mNuFv8n3t-SUvdORAkSdYljPHJ8wlNPHyUAQ37cBm3tvb72K7cKdzy1HyCRauQVPflKFpVqIfQvwVghyphenhyphendXCDMTYoN3ueDACkEtQ0b6MZ3uc/s320/Macadam+Street+-+2+-+2002.jpg" alt="" id="BLOGGER_PHOTO_ID_5537925425346562610" border="0" /></a></p> <p class="MsoNormal">Remerciements à Alain Boudier pour les informations qu’il nous a communiquées.</p> <p class="MsoNormal">En 2010 Gauloises célèbre 100 ans de design de marque à la Française.</p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-10464924420613561432010-11-05T17:01:00.001+01:002010-11-05T17:03:02.641+01:00Le casque à ailettes revu par Alain Boudier<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> 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Grid Accent 6"> <w:lsdexception locked="false" priority="19" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Emphasis"> <w:lsdexception locked="false" priority="21" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Emphasis"> <w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]-->On ne peut pas parler du casque à ailettes symbole des Gauloises à travers le monde sans faire référence à Alain Boudier. Ce créatif de génie a su mettre en commun ses talents de graphistes et sa connaissance du marché pour retravailler l’image de la marque. En 1984, il lance sa première création : un casque gaulois revisité pour Gauloises blondes, sur un fond de deux couleurs dégradées. Il faudra attendre 1999 pour qu’il innove une fois de plus et donne naissance au casque actuel. Plus jeune, plus attractif, le casque est épuré, allégé, totalement redessiné. Un casque « lumière » adopté également pour les Gauloises brunes.<p class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf70o6DTf2MFuKAcOcmStAIT-xdaLKicgOkyCEourvI2jv3jKeK8sBM5Q7yY_OLnOMPpOnrizcw_9FLwNntVOQ9j0dSx9vFYnvmeAnJPqlbUzHVr5aixz4pClUHp50g6ZrwUm2oUANK9s/s1600/GAULOISES+Blondes+new+2000.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 176px; height: 259px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf70o6DTf2MFuKAcOcmStAIT-xdaLKicgOkyCEourvI2jv3jKeK8sBM5Q7yY_OLnOMPpOnrizcw_9FLwNntVOQ9j0dSx9vFYnvmeAnJPqlbUzHVr5aixz4pClUHp50g6ZrwUm2oUANK9s/s320/GAULOISES+Blondes+new+2000.jpg" alt="" id="BLOGGER_PHOTO_ID_5536096734070313346" border="0" /></a></p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-90555398958087159762010-10-27T13:18:00.001+02:002010-10-27T13:20:24.784+02:00Le casque à ailettes, emblème des Gauloises<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> 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mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="margin-left: 18pt; text-align: justify; line-height: normal;"><span style="font-size:12pt;">La paternité du casque à ailettes revient à Maurice Giot, peintre paysagiste</span><span style="font-size:12pt;"> par ailleurs. Au départ, il est<span style=""> </span>vrai que rien ne lie Gauloise et casque. Si on prend </span><span style="font-size:12pt;">l’exemple des Gitanes, la danseuse de Ponty colle parfaitement. Le </span><span style="font-size:12pt;">bateau de BALTO </span><span style="font-size:12pt;">aussi. Vint pourtant le casque. Pas celui que nous connaissons aujourd’hui,</span><span style="font-size:12pt;"> mais un premier casque plus rudimentaire, d’abord non signé, puis </span><span style="font-size:12pt;">légèrement différent avec le nom de Giot.</span></p><p class="MsoNormal" style="margin-left: 18pt; text-align: justify; line-height: normal;"><span style="font-size:12pt;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEDqyFUEYPulrMZJVy31ryCMZaR4a9AagecUnHDHc0Pl6GEeykgeVJH91J9x4UZCrtKEaGhe38_oJ0xpuz2xMoN0Pj7z_Cr6bhXMkqmgz2J6MnNXyiBGyvM5IZW7ix3qbabGx_DUe1-Lc/s1600/Gauloises+Caporal+ordinaire1+-+ann%C3%A9es+20.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 276px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEDqyFUEYPulrMZJVy31ryCMZaR4a9AagecUnHDHc0Pl6GEeykgeVJH91J9x4UZCrtKEaGhe38_oJ0xpuz2xMoN0Pj7z_Cr6bhXMkqmgz2J6MnNXyiBGyvM5IZW7ix3qbabGx_DUe1-Lc/s320/Gauloises+Caporal+ordinaire1+-+ann%C3%A9es+20.jpg" alt="" id="BLOGGER_PHOTO_ID_5532683996037125522" border="0" /></a></span></p> <p class="MsoNormal" style="margin-left: 18pt; text-align: justify; line-height: normal;"><span style="font-size:12pt;">Les progrès dans la qualité du papier et les techniques d’impression ont permis à Marcel Jacno de le modifier sensiblement. Sa feuille de route était de « moderniser » le casque, pas de trouver un autre logo. Il a dit s’être inspiré d’un casque d’une sculpture du quartier latin. Marcel Jacno était peintre, fondeur, graphiste, etc… Il a lui aussi signé son casque.</span></p> <p class="MsoNormal" style="margin-left: 18pt; text-align: justify; line-height: normal;"><span style="font-size:12pt;">Ce même casque fut ensuite revisité par un autre artiste de talent : Alain Boudier. Celui-ci s’est vu offrir le chantier du lancement des Gauloises blondes et, parmi ses attributions, figurait la refonte du casque gaulois. Allégé, aéré, épuré, c’est le casque des Gauloises tel qu’on le connaît aujourd’hui.</span></p> <p class="MsoNormal" style="text-indent: 18pt;">Remerciements à Jean-Martial Rousserie pour sa contribution</p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com1tag:blogger.com,1999:blog-3364023907176567689.post-8072618639952843202010-10-20T15:46:00.000+02:002010-10-20T15:48:53.290+02:00Les Gauloises messagères de la guerre<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> 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Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]-->Durant la seconde guerre mondiale, les familles des prisonniers ne pouvaient communiquer directement avec eux à cause de la censure. Une ruse consistait donc à vider les Gauloises et à y insérer une feuille de papier roulée sur laquelle était inscrit le message. Il y a fort à parier que la résistance a également usé de ce procédé pour communiquer de façon discrète.<p class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk2ptf8GJmHxgq9F2Z1ys7z2IBEdY8lJOfH9XPIsMTmFQXBfZYaYctOyorZq_43nEhOqWQQUBN4kD1RCCWqAX4iLX4GTUkmgJ80ukuyRaw3GPM_rZ14REZy-zAb8M2tzhWZ_FyomXjkHY/s1600/CIGARETTES+TROUPE+ETIQUETTES+AVEC+VIGNETTE+GAULOISES+PAR+JOE+BRIDGE+-+ann%C3%A9es+30.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 126px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk2ptf8GJmHxgq9F2Z1ys7z2IBEdY8lJOfH9XPIsMTmFQXBfZYaYctOyorZq_43nEhOqWQQUBN4kD1RCCWqAX4iLX4GTUkmgJ80ukuyRaw3GPM_rZ14REZy-zAb8M2tzhWZ_FyomXjkHY/s320/CIGARETTES+TROUPE+ETIQUETTES+AVEC+VIGNETTE+GAULOISES+PAR+JOE+BRIDGE+-+ann%C3%A9es+30.jpg" alt="" id="BLOGGER_PHOTO_ID_5530124791681283538" border="0" /></a></p> <p class="MsoNormal">En 2010 Gauloises célèbre 100 ans de design de marque à la Française.</p> <p class="MsoNormal">Remerciements à Jean-Martial Rousserie pour cette anecdote</p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-78960293341971155322010-10-15T14:27:00.004+02:002010-10-15T14:33:11.932+02:00Les paquets Gauloises imaginés par Joe Bridge<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> 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l’actualité. On doit certains graphismes à Joe Bridge, un graphiste français réfugié à Londres. Le casque à ailettes est remplacé par le casque de troupe et on voit au dos des soldats avec une Gauloises à la bouche. Avant même qu’être tendance soit à la mode, les Gauloises étaient dans l’air du temps !<p class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5bEpepoXs0qrvT3eQ2NT1W0DYiwHxOwhfekGcE2YdrOSiF5oqdqk-jb18-pUSyFlCcFuYoIbfrRWTS0fKSHvKdHvtN8_5tizsqG3pJu7-bcmo-LNAZkErZgjL20NvF25OitzXo8y7tK8/s1600/Gauloises+by+Joe+Bridge+ann%C3%A9es+40.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 278px; height: 195px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5bEpepoXs0qrvT3eQ2NT1W0DYiwHxOwhfekGcE2YdrOSiF5oqdqk-jb18-pUSyFlCcFuYoIbfrRWTS0fKSHvKdHvtN8_5tizsqG3pJu7-bcmo-LNAZkErZgjL20NvF25OitzXo8y7tK8/s320/Gauloises+by+Joe+Bridge+ann%C3%A9es+40.jpg" alt="" id="BLOGGER_PHOTO_ID_5528249823769575586" border="0" /></a></p> <p class="MsoNormal">En 2010 Gauloises célèbre 100 ans de design de marque à la Française.</p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-6574091797175373312010-10-06T16:02:00.002+02:002010-10-06T16:03:34.958+02:00Les paquets de Gauloises supports publicitaires<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> 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mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><!--[if gte mso 9]><xml> <o:shapedefaults ext="edit" spidmax="1026"> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout ext="edit"> <o:idmap ext="edit" data="1"> </o:shapelayout></xml><![endif]-->A la fin des années 30, les Gauloises sont devenues un véritable symbole. Il n’est donc pas surprenant que les paquets soient devenus de véritables supports publicitaires. Si la publicité s’est d’abord faite pour une autre marque du groupe (les Gitanes), elle s’est par la suite ouverte à d’autres marques comme Renault ou les bougies KLG.<span style=""> <br /></span><p class="MsoNormal"><span style=""><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDF0tebfSBrqwBQBjNtKCiylaQO_U7IcMADC3jkafI1fkZ8_0VKsA6BGsmxyLxr9ZDRmFEcLXIpiqoDzu7VvPWPbzY-8kysz4eqHKAnotPuOZrRYh_P2cyZTZF4O5zpzN9zxBkRYtKCJA/s1600/Gauloises+Disque+bleu+avec+pub+-+ann%C3%A9es+30.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 148px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDF0tebfSBrqwBQBjNtKCiylaQO_U7IcMADC3jkafI1fkZ8_0VKsA6BGsmxyLxr9ZDRmFEcLXIpiqoDzu7VvPWPbzY-8kysz4eqHKAnotPuOZrRYh_P2cyZTZF4O5zpzN9zxBkRYtKCJA/s320/Gauloises+Disque+bleu+avec+pub+-+ann%C3%A9es+30.jpg" alt="" id="BLOGGER_PHOTO_ID_5524933362572210578" border="0" /></a></span></p> <p class="MsoNormal">En 2010 Gauloises célèbre 100 ans de design de marque à la Française.</p> <p class="MsoNormal"> </p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-59689488087478996532010-09-29T18:04:00.005+02:002010-10-01T00:01:28.242+02:00CONCOURS ART DIGITAL MYARTYSHOW 2011<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYhtFCSebEmM72i3mHVpJ2HJy7lSQ1c7sxATEpc4naDqJ39Qq6lwj8IjiPBwQrWGolxEaN7eA67d2-02PBtJcWu4X0PK0JTQSAA8ez3c7JdnXifBnoZMxKvn-oBHB2L2KjJqW1G4K31rE/s1600/CONCOURS+ARTDIGITAL+BLOCMARQUE.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 318px;" 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align="center"><b><span style="color: rgb(38, 38, 38);font-size:24pt;" ><br /></span></b></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b><span style="color: rgb(38, 38, 38);font-size:24pt;" >Créer, Participer, Gagner … à vous de jouer !</span></b></p> <div style="border-width: medium medium 1.5pt; border-style: none none solid;"> <p class="MsoNormal" style="text-align: center; border: medium none; padding: 0cm;" align="center"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:16pt;" >Pour sa première édition MyARTYshow organise </span></p> <p class="MsoNormal" style="text-align: center; border: medium none; padding: 0cm;" align="center"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:16pt;" >« le Grand Concours d’Art Digital du design de Marques Françaises qui fêtent leurs 100 ans »</span></p> </div> <p class="MsoNormal"><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >La participation au concours est gratuite et ouverte à tous les créateurs, photographes, artistes, designers, nouveaux talents et écoles.</span></b></p> <p class="MsoNormal"><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >Le concours concerne toutes les disciplines : images, vidéos, travaux 2D, 3D, dessins, peintures, animations, collages, sons, etc.</span></b></p> <p class="MsoNormal"><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >Les dotations et prix se composent en plusieurs lots pour récompenser les 20 meilleurs créateurs de l’édition 2011 :</span></b></p> <p class="MsoNormal" style="margin-left: 72pt; text-indent: -18pt;"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ><span style="">a.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >Les 3 meilleurs créateurs</span></b><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" > sélectionnés par le jury de MyARTYshow se verront offrir une tablette graphique Wacom d’une valeur d’environ 1 200 €TTC, participeront à une exposition de leurs œuvres dans une galerie parisienne courant 2011 et seront présentés sur la galerie virtuelle de MyARTYshow pendant 12 mois en faisant l’objet de communiqués de presse personnalisés sur internet pour les faire connaitre et promouvoir leurs œuvres et leurs travaux.</span></p> <p class="MsoNormal" style="margin-left: 72pt; text-indent: -18pt;"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ><span style="">b.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >Les 18 créateurs suivant</span></b><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" > sélectionnés par le jury MyARTYshow seront eux exposés dans une galerie virtuelle de MyARTYshow et feront l’objet de communiqués de presse personnalisés sur internet pour les faire connaitre et promouvoir leurs œuvres et leurs travaux.</span></p> <p class="MsoNormal" style="margin-left: 72pt; text-indent: -18pt;"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ><span style="">c.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >Un prix spécial facebook</span></b><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" > sera attribué en plus des dotations et sera le prix du public : MyARTYshow en effet publiera et mettra en avant sur son blog les 20 créateurs sélectionnés et un prix spécial de 1 500 € sera attribuer au créateur qui aura le premier obtenu 1 500 commentaires positifs ou « like » sur l’ensemble des ses œuvres.</span></p> <div style="border-width: medium medium 1.5pt; border-style: none none solid;"> <p class="MsoNormal" style="border: medium none; padding: 0cm;"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" > </span></p> </div> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" > </span><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >1 – CRÉATEURS CONCERNÉS<br /></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Ce concours « Révélateur de talents » s’adresse à tous les créateurs français et étrangers qu’ils soient étudiants ou déjà dans la vie active.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >2 – THÈMES RETENUS</span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Le concours a pour objet de permettre à des créateurs de proposer leur réflexion sur l’évolution du design ou sur la représentation artistique et graphique de marques françaises qui fêtent leurs 100 ans.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Pour cette première édition, chaque créateur doit s’exprimer sur chacune des 7 marques françaises suivantes : <b style="">Gauloises – Peugeot – Bugatti – Banania – Sucrettes – Lesieur – L’Oréal</b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >3 – DÉPÔT DE DOSSIERS</span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Les candidatures doivent être envoyées à l’adresse mail suivante :</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><a href="mailto:concoursartdigital@myartyshow.com"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >concoursartdigital@myartyshow.com</span></b></a><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Ouverture du concours le 15 octobre 2010</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Date limite du dépôt des candidatures : <span style="">31 décembre 2010 à 23h59<span style=""> </span></span>(la date et l’heure d’expédition feront foi).</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Les mails devront comprendre impérativement les éléments suivants en pièce jointe :</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >- 1 / Une note conceptuelle</span></b><span style="color: rgb(38, 38, 38);font-size:12pt;" > au format Word présentant chacune des 7 créations réalisées</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >- 2 / Une image de chacune des créations</span></b><span style="color: rgb(38, 38, 38);font-size:12pt;" > au format JPEG 600 x 600 Pixels à 72dpi ou pour les formats « vidéo et son » le lien URL permettant d’accéder sur YOUTUBE ou DAILYMOTION aux œuvres vidéo ou sonores du créateur.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><i style=""><span style="color: rgb(38, 38, 38);font-size:9pt;" >(les formats et fichiers haute définition sont à conserver par le créateur et, dans le cas ou il viendrait à être sélectionné parmi les 20 meilleurs créateurs, ils seront à fournir dans le cadre de la remise des prix)</span></i></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >- 3 / Une autorisation signée et datée</span></b><span style="color: rgb(38, 38, 38);font-size:12pt;" > par le créateur permettant à MyARTYshow de diffuser, de reproduire et d’auto-promouvoir sur tous formats les créations envoyées et le créateur.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >- 4 / Un curriculum vitae du créateur</span></b><span style="color: rgb(38, 38, 38);font-size:12pt;" > mentionnant sa formation et l’ensemble de ses coordonnées.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" > </span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Par ailleurs le créateur devra, après avoir envoyé son dossier par mail pour valider sa candidature, s’inscrire sur l’annuaire de la plateforme MyARTYshow à l’adresse suivante : </span><a href="http://www.myartyshow.com/account/register.php"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >http://www.myartyshow.com/account/register.php</span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >4 – DÉROULEMENT DU CONCOURS</span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >A partir du 1<sup>er</sup> Octobre : mailing à toutes les écoles de création et post de communiqués de presse sur internet pour informer du concours. Et diffusion sur les différents clients sociaux de MyARTYshow : (le <a href="http://myartyshow.wordpress.com/">blog MyARTYshow</a> </span><a href="http://myartyshow.wordpress.com/"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" > – le Facebook MyARTYshow </span><a href="http://www.facebook.com/home.php?#%21/myartyshow"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" > – le <a href="http://twitter.com/MyARTYshow">Twitter MyARTYshow</a> </span><a href="http://twitter.com/MyARTYshow"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" > et les blogs partenaires dédiés à l’art digital :( </span><a href="http://artymaria.over-blog.com/"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >Arty Maria</span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" > - </span><a href="http://carrefourartdigital.blogspot.com/"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >Carrefour de l'art digital</span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" > )</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >A partir du 15 octobre 2010 ouverture du dépôt des œuvres et création par mail à l’adresse </span><a href="mailto:Concoursartdigital@myartyshow.com"><b style=""><span style="color: rgb(38, 38, 38);font-size:12pt;" >concoursartdigital@myartyshow.com</span></b></a><span style="color: rgb(38, 38, 38);font-size:12pt;" ></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >31 décembre 2010 à 23h59<span style=""> </span></span><span style="color: rgb(38, 38, 38);font-size:12pt;" >: date limite d’envoi des dossiers de candidatures par mail</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >1° Quinzaine de janvier 2011 : pré-sélection des dossiers pour présentation au jury.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >20 janvier 2011 : envoi des fiches des projets retenus aux membres du Jury</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >1<sup>er</sup> février 2011 : réunion du jury.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >15 février : publication des résultats du concours et information auprès des créateurs (programmation d’une soirée expo vernissage dans une galerie parisienne avec les créateurs sélectionnés pour la remise des prix, la date et le lieu de l’exposition seront précisés ultérieurement)</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >A partir du 16 février 2011 : articles sur les supports et clients sociaux associés pour publier les résultats et promouvoir les créateurs</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >5 – COMITÉ DE SÉLECTION<br /></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Le comité de sélection se réunira la 1ère quinzaine de novembre pour dépouiller les dossiers reçus. Il sélectionnera 20 créateurs qui seront envoyés au jury afin qu’il puisse préparer la réunion plénière du 1<sup>er</sup> février 2011.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >6 – LE JURY</span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Le jury choisira un vainqueur et un 2° prix dans chacune des 2 familles.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Ce jury sera composé de deux membres de MyARTYshow et de trois professionnels.<br /></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="color: rgb(38, 38, 38);font-size:14pt;" >7 – PUBLICATION DES RÉSULTATS ET REMISE DES PRIX</span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(38, 38, 38);font-size:12pt;" >Les résultats seront promulgués lors d’une soirée en février 2011.</span></p> <p class="MsoNormal"><b><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:14pt;" >8 – CONTACTEZ NOUS</span></b><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ><span style=""> </span><span style=""> <br /></span></span></p><p class="MsoNormal"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ><span style=""></span>Pour tous contacts et demandes d’information merci de contacter Audrey à l’adresse mail : </span><a href="mailto:concoursartdigital@myartyshow.com"><b style=""><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >concoursartdigital@myartyshow.com</span></b></a><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ></span></p> <p class="MsoNormal" style="text-align: right;" align="right"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" > </span></p> <p class="MsoNormal"><a href="http://www.myartyshow.com/"><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" >www.myartyshow.com</span></a><span style="line-height: 115%; color: rgb(38, 38, 38);font-size:12pt;" ></span></p>GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0tag:blogger.com,1999:blog-3364023907176567689.post-74591260944896601652010-09-22T16:01:00.004+02:002010-09-22T16:05:35.490+02:00Les Gauloises enfantines<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> 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10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]-->Durant la Seconde Guerre Mondiale, des paquets apparaissent. 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mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal">S’il est un atout qu’on ne peut dénier à la marque Gauloises, c’est bien la richesse du travail effectué autour de son image durant ce premier siècle. Si la marque fête cette année ses 100 ans avec une cote de popularité toujours impressionnante, c’est notamment grâce à son immense diversité graphique.</p> <p class="MsoNormal">Les années ont vu Gauloises se démarquer par une créativité hors-normes, des paquets originaux qui séduisent par leur graphisme et leur décalage. A ce titre, la série Bzit, mascotte créée par Antoine Chassin, est un symbole de l’humour si particulier de la marque au casque gaulois. Artistes variés, publicitaires avertis, tous ont fait de Gauloises une marque inévitable, connue et reconnue dans le monde entier.</p> <p class="MsoNormal">Et que dire des « jolies Gauloises » qui ont portés avec charmes les couleurs de la marque sur les différents événements sportif motorisés tel que le<span style=""> </span>Raid Gauloises, le TEAM YAMAHA Gauloises GP et sur le Paris-Dakar.</p> <p class="MsoNormal">La clôture de ce premier siècle n’est que l’ouverture vers de nouvelles créations, de nouveaux graphismes, toujours plus modernes, plus surprenants, plus provocateurs. Les Gauloises n’ont pas dit leur dernier mot et nous réservent encore bien des surprises. Alors gardez l’œil ouvert, et le bon, pour dénicher les prochains paquets qui feront la différence et apprécier le graphisme très tendance d’une marque toujours dans l’air du temps !</p> <p class="MsoNormal">De nombreux artistes nouveaux talents ou talents confirmés de l’art digital nous on déjà proposé de nous communiquer leurs œuvres mettant en perspective l’évolution « imaginaire et virtuelle » du design de la marque Gauloises…</p> <p class="MsoNormal">Gauloises 100 ans de design de marque à la Française à venir !</p> GAULOISES 100 ANS DE DESIGN DE MARQUEhttp://www.blogger.com/profile/13274392928506759642noreply@blogger.com0